The Cure Commitment

10% of our net income is always donated to research in pursuit of a cure

Cure Medical Upholds Medtrade Commitment to HME Community - Cure Medical

As featured in Medtrade Monday
Founded by a quadriplegic more than 10 years ago, Cure Medical has always embraced a community-centered approach to urological manufacturing.  History, however, isn’t the reason that Cure Medical continues to uphold their commitment to HME partners and the Medtrade community.

“True partners keep their commitments,” Cure Medical CEO John Anderson explains.

“We’ve made a conscious decision to support our distributor partners by supporting and attending their key trade groups and meetings. We can only be successful with their success.”

It’s no surprise to hear, then, how well Medtrade plays into the tangible commitment Cure Medical makes to HME providers.


“Cure believes an unwavering commitment to our HME partners is simply good business. It’s not only the best approach for our explosive organic growth, but it’s also a vital component to appropriately serving our extensive range of end users nationwide. HME providers are the key to all of that for us, and Medtrade is one of the best places to connect with them throughout the year,” Anderson adds.At Medtrade Spring, Cure Medical will be showcasing their newest innovation — the Cure Ultra® family of ready-to-use, pre-lubricated intermittent catheters.  Attendees should visit the Medtrade New Product Pavilion to view the new Cure Ultra Coude for Men, and then request a sample of it or any other Cure catheter at Cure Medical’s booth #467.

“The Cure Ultra® Coude is well received within the urological community and was spotlighted by Urology Times editorial staff in their February issue,” Anderson continues.  Urology Times reports on current clinical and non-clinical news to urologists in patient care practice, and the magazine is billed as “the leading news source for urologists.”

HME providers who are new to urologicals should also know Cure Medical products are intentionally designed to help maximize margin growth while delivering quality offerings for customers.

“Savvy manufacturers are sensitive to the pressure that HME providers are facing in the marketplace due to reimbursement shifts on all levels,” Cure Medical VP of Sales Chris Sellwood says. “That’s why Cure works so hard to offer a product mix that is priced in respect of these levels.”


In addition to the meeting the Cure Medical team, Medtrade Spring attendees will also have the chance to connect with the Spina Bifida Association Executive Director Sara Struwe, and her leadership team, who will be attending as distinguished guests of Cure Medical.

“I look forward to this year’s Medtrade Spring to meet new friends, reconnect with others and create meaningful partnerships that support the health care needs of our communities.”

“Together, I know we can make a difference for the 166,000 people with Spina Bifida. I am excited to meet everyone in Las Vegas!” Struwe confirms.

“As the only medical device manufacturer in the world that gives 10% of net income back to fund medical research in pursuit of a cure for paralysis, we also financially support several key organizations like the Spina Bifida Association who are the primary resource for condition-specific education and support to their member families,” Anderson says.

“People who are born with Spina Bifida are typically lifelong users of HME products.”

“Without ongoing financial support from HME industry leaders, organizations like the SBA won’t be able to adequately provide resources to the families we all strive to serve,” Cure Medical VP of Marketing Lisa Wells shares.  “Medtrade is also a wonderful opportunity for HME providers to learn more about their program and partnership opportunities.”

Beyond her role with Cure Medical, Wells also serves on the National Board of Directors for the Spina Bifida Association and United Spinal.

“We’d like to personally thank Medtrade and AAHomecare for welcoming the Spina Bifida Association to Medtrade Spring and Stand Up for Homecare this year. We look forward to a wonderful event together as a strong and skilled community of care providers and partners,” Wells adds.


Meet more than 3000 of your HME peers, along with us, this March in Las Vegas. We invite you to register for your free expo pass to Medtrade Spring here, courtesy of Cure Medical.

See you at the show!
Meet the Cure Medical team at booth #467 or visit  Learn more about the Spina Bifida Association at

For HME Providers + Partners

Cure Medical is your partner and your manufacturer. We are here to help you succeed! 


Cure Medical believes that outstanding user comfort and safety should be considered standard care, and we are committed to supporting HME providers who are experts in delivering quality care.

We have partnered with outstanding distributors nationwide who share this vision. They help ensure that end-users receive the ideal combination of high quality products with specialized customer service.

Knowledgeable, experienced, Cure Medical distributors not only provide FREE SAMPLES of our products, they can:

  1.  Assist with product selection
  2. Address questions on insurance coverage and third party billing
  3. Coordinate with physicians or case managers
  4. Ship products promptly and discreetly

Contact your current medical supply provider to ask for Cure Medical catheters.

Or, request samples directly from us and we will help you obtain the name of a Cure Medical catheter distributor near you!

Would you like to partner with Cure Medical? Contact us!